Menu
New Media Art Gallery
A contemporary art space located in the Design District of Dallas, Texas. It showcased a diverse range of emerging and established artists in a variety of media, including painting, sculpture, video, and installation. The gallery was known for its thought-provoking exhibitions that explored social, political, and cultural issues. Zhulong Gallery provided a platform for new and established artists to showcase their work and engage with the local community.
In addition to its exhibition program, Zhulong Gallery offered educational programs and hosted events that brought together artists, curators, collectors, and art enthusiasts. These events included artist talks, panel discussions, and performances.
Challenge
Zhulong Gallery was a pioneer in the realm of New Media art galleries in Dallas. To establish a strong presence within the local art scene, it was essential to ensure that all marketing touchpoints effectively conveyed the gallery’s distinctiveness. As a novel concept, the gallery had to start from scratch in building its client base.
Insight
The gallery’s commitment to showcasing cutting-edge contemporary art from diverse perspectives set it apart and drew in a unique audience of art enthusiasts in Dallas. In addition, the gallery’s strategic location in the heart of the Dallas Arts District provided it with a prime location to showcase its innovative programming and naturally exposed it to a community of art enthusiasts and collectors who frequently visited the area.
Solution
To introduce the gallery to Dallas Fort Worth art enthusiasts, our marketing strategy involved building a strong digital presence through social media and targeted ads, hosting special events featuring new artists, and collaborating with local art organizations and influencers. These efforts helped establish the gallery as a must-visit destination for art enthusiasts in the area.
Relevancy
The marketing efforts we implemented laid the foundation for Zhulong’s client base and provided a blueprint for monthly events and ongoing marketing strategies.
Join Our List
Subscribing to our email list is the best way to stay up-to-date with the latest news, offers, and exclusive content from our website!